JACK'S AT FOOD LION - KEY VISUAL
Developed a key visual system for Jack’s Pizza’s expansion into 3,000+ Food Lion stores, creating two distinct creative directions (“Always Jack’s” nostalgic vs. “Jack’s Back” bold). Focused on the hero SKU (Pepperoni) with strong shelf visibility, 100% real cheese messaging, and 15-min cook time. Delivered omnichannel assets, optimized for retail and digital, and added localized “Now at Food Lion” callouts to drive trial and strengthen brand equity.